Company news 2010

The Professionals‘ Profile

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This new slogan marks RAICO Bautechnik’s heading for 2010. In the course of the past years, RAICO succeeded in achieving a highly prominent position in the market. The brand is well known throughout the industry, and is associated with a clearly defined brand image.

‚Our business partners usually point out two essential qualities of ours: High-quality products, and a clear orientation on the needs of our customers’, the two managing partners of RAICO, Albert Inninger and Rainer Vögele, explain how the new slogan developed. ‘In the course of strengthening our brand it was very important to emphasize the company’s personal touch as well.’

The new slogan was also translated to German, French, and Russian, thus underlining the international focus of the company. Furthermore, it unites both RAICO’s products and people in a perfect symbiosis. ‘By its emotional meaning and the pun the new slogan meets all important requirements’, Dr Stefan Lackner, Marketing Director, explains. ‘The slogan is accurate, memorable, short, can be understood easily, and relates to the brand.’ With the new slogan RAICO continues to follow the tracks of the past years, and enforces its market position as a highly successful system vendor.

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The new slogan will be used for the first time at Swissbau, Basel.


Visit us in hall 1.0, booth A 80 – we are looking forward to seeing you there!